Who is H Mart?
The company wanted to promote new social media links online and at stores throughout the United States. The main goal for this project was to show every aspect of H Mart, the culture, the value, and the products. The video introduces the brand identity to existing and new customers and is designed to drive more traffic to social media.
Fresh is a Promise
This video raises the brand image by focusing on the pictures of raw produce and fresh ingredients. The video is played throughout the stores (see pictures below for the interior mockups). The bold and simple texts were used to grab the customers' attention who are already shopping inside.