Who is H Mart?
The company wanted to promote new social media links online and at the stores throughout the United States. The main goal for this project was to show the every aspects of H Mart, the culture, the value, and the products. The video introduces the brand identity to existing and new customers and is designed to drive more traffic to social media.
Fresh is a Promise
This video raises the brand image by focusing on the pictures of raw produce and the concept of fresh. The video is played throughout the stores (see pictures below for the interior shots). The bold and simple texts were used to grab the customers' attention who are already shopping inside.