The video series is created to introduce the individuals' personal favorite recipes. Most of the recipes have a connection to Korean culture and influence, these stories are focused on the videos as well as the recipes.
Selected participants are invited to the company’s studio to film, cook, and talk about their recipes. Each different recipe was featured every week for a year.

Kimchi Butter Chicken Kiev by Jennifer Hon

Kimchi Cheeseburger by Mike Mullins

Bibim Noodles by Gloria Lee

Doritos Crusted Chicken Sandwich by Edible Ed

This weekly series is featured on H Mart's Facebook, Instagram, YouTube, Pinterest, and throughout all of the H Mart stores in the United States.
The poster explains and promotes the project's concept, to feature participants' personal recipes. The poster was originally intended to be shared throughout the H Mart stores on site, but the graphic was resized and used for social media and used as a promotional banner at store events as well. I participated in graphic design, food and prop styling, and photography. Click Here for the survey.
Back to Top