H Mart (Dec 2018 - June 2019)
Adobe Premiere Pro, After Effects, Audition, Photoshop, and Typeform
Direct / Film / Food Style / Interview / Video Edit / Audio / Social Media
The video series is about introducing and collecting individuals' personal recipes. Selected participants are invited to the company’s studio to film, cook, and talk about their recipes. Each different recipes were featured every week for a year.
Kimchi Butter Chicken Kiev by Jennifer Hon
Kimchi Cheeseburger by Mike Mullins
Bibim Noodles by Gloria Lee
Doritos Crusted Chicken Sandwich by Edible Ed
This weekly series is featured on H Mart's Facebook, Instagram, YouTube, Pinterest, and throughout all of the H Mart stores in the United States.
The poster explains and promotes the project's concept, which is to filming cooking videos featuring participants' own recipes. The poster was originally directed to be shared at H Mart stores offline, but the graphic was resized and used for social media and used as a promotional banner at an offline event as well. I participated in graphic design, food and prop styling, and photography. Click Here for the survey.